SAAS Retention with Lifecycle Marketing
Lifecycle marketing emerges as a strategic approach to not only retain customers but also to enhance their lifetime value. This methodology focuses on engaging customers at every stage of their journey with your product, from initial awareness through to loyalty and advocacy. Understanding and influencing customer behavior and engagement throughout their lifecycle can significantly impact a SaaS company's growth and sustainability.
SMS for Customer Acquisition
SMS marketing has emerged as a powerful tool for SaaS businesses aiming to boost user acquisition and retention. Given its high open and response rates compared to email, SMS can be a game-changer in a company's marketing strategy. In this post, we'll explore effective SMS tactics tailored for SaaS acquisition, covering initial engagement, nurturing, conversion, and retention strategies.
How to leverage customer reviews
In this deep dive, we'll explore the importance of customer reviews and how to leverage them on an eCommerce site, including different vendors available for using reviews.
Why you should test your survey questions
When creating a survey to better understand your customers' opinions and preferences, it's important to test your survey questions with a small subset of your customers before sending out the survey to your entire customer base.
SMS for SaaS: A critical revenue channel
SaaS companies need to stay ahead of the game when it comes to marketing and communication strategies. One of the most effective tools for engaging with customers and driving business growth is SMS marketing.
How to optimize your product page in 2024
Learn how to optimize your product pages for conversion rate.