Account-Based Marketing (ABM) Services

In B2B, not all leads are created equal. The most successful companies don’t chase volume—they focus on precision.
Account-Based Marketing (ABM) helps you identify, engage, and convert the accounts that matter most by aligning strategy, creative, and data across marketing and sales.

At Growth Marketing Consultancy, we design and execute ABM programs that unite demand generation, lifecycle, and analytics into one high-impact system—built to generate real pipeline, not just impressions.

Our Approach

• Strategy first: We start by defining your Ideal Customer Profile (ICP), mapping buyer roles, and prioritizing the accounts that will have the greatest revenue impact.

• Alignment over activity: Marketing and sales alignment sits at the core of every ABM program we run. We coordinate messaging, timing, and outreach to create consistent, personalized experiences across every touchpoint.

• Systemized execution: From ad targeting to email sequencing, we build repeatable processes for reaching key accounts through paid, organic, and sales-led channels.

• Measure what matters: We track engagement, pipeline progression, and revenue attribution—not just MQLs—to ensure your ABM investment delivers measurable business results.

Services Include

• ABM strategy development and ICP definition

• Tiered account segmentation and prioritization

• Cross-channel targeting setup (LinkedIn, Google, display)

• Personalized ad and content creation (one-to-one and one-to-few)

• CRM and marketing automation integration

• Account scoring and intent data implementation

• Sales enablement workflows and playbooks

• ABM funnel design (awareness → engagement → pipeline → expansion)

• Analytics, attribution, and reporting dashboards

• AI-driven audience insights and predictive account modeling

What We Ask of Our Partners

• Sales + marketing collaboration: ABM only works when both teams are aligned on account targets, messaging, and success metrics.

• Data access: We’ll need visibility into your CRM, pipeline stages, and engagement data to accurately build and optimize your ABM system.

• Patience for precision: ABM is strategic—it’s about depth, not speed. The results are exponential once the system compounds.

• Commitment to iteration: The best programs evolve. We’ll test, measure, and refine based on what drives the highest ROI.

Why ABM Matters

ABM turns marketing from a cost center into a growth system.
By focusing on the right accounts—and delivering personalized experiences across the funnel—you close deals faster, expand existing relationships, and increase ROI per touchpoint.

Our clients have used ABM to drive measurable pipeline growth, strengthen sales efficiency, and accelerate deal velocity across complex buying committees.

When executed properly, ABM doesn’t just generate leads—it builds relationships that compound.