Retail Media & Marketplace Growth

Retail media is the new performance frontier — and for most brands, it’s also the most complex.

At Growth Marketing Consultancy, we help brands and operators build unified retail media systems that drive measurable growth across Amazon, Walmart, Target, Instacart, and emerging marketplaces.
We align paid, organic, and creative performance to help you maximize visibility, improve ROAS, and connect marketplace performance back to enterprise-level revenue.

Whether you’re managing multiple marketplaces, scaling an Amazon storefront, or integrating retail media with DTC and paid social efforts, we bring the expertise and structure to make your spend go further — and your reporting crystal clear.

Our Approach

• Full-funnel retail media systems: We connect upper-funnel ads, marketplace SEO, and conversion optimization into one growth framework.

• Unified data & attribution: We build dashboards that tie retail media spend to total sales and margin — not just platform metrics.

• Creative + conversion synergy: Our team optimizes listing copy, A+ content, and creative to boost click-through and conversion rates across all marketplaces.

• Performance accountability: Every initiative is tied to measurable KPIs — ROAS, share of voice, ACOS, and incremental revenue.

Services for Retail Media & Marketplace Brands

• Retail media strategy and campaign architecture

• Amazon Ads and DSP management (Sponsored Products, Brands, Display)

• Walmart Connect and Target Roundel optimization

• Instacart Ads and Kroger Precision Marketing setup and management

• Product listing SEO and A+ content optimization

• Creative asset development and offer testing

• Marketplace analytics and attribution modeling

• Cross-channel reporting (retail media + DTC + paid social)

• Inventory and budget pacing systems

• Fractional leadership for marketplace operations and media strategy

What We Ask of Our Partners

• Visibility across channels: Access to retail, DTC, and paid media data helps us uncover the true drivers of growth.

• Operational collaboration: Success depends on alignment between marketing, merchandising, and operations.

• Clear goals: Whether you’re optimizing for profit, share of voice, or market expansion, we’ll structure systems around it.

• Commitment to testing: Retail media optimization is ongoing — the brands that win treat it as a system, not a campaign.

Results from Retail Media Engagements

• +54% increase in ROAS across Amazon and Walmart after restructuring campaigns and improving attribution.

• +63% growth in total marketplace revenue through unified ad and SEO optimization.

• -27% reduction in wasted ad spend via negative keyword management and bid automation.

• +40% lift in product conversion rates through optimized A+ content and creative testing.

We help brands move beyond channel-level optimization — building connected retail media systems that improve both efficiency and growth.

Why Brands Choose GMC for Retail Media

1. Cross-Channel Expertise — We connect retail media with DTC, paid social, and lifecycle campaigns for complete visibility.

2. System Design for Scale — Build repeatable marketplace frameworks that scale across SKUs, regions, and retailers.

3. Profit-First Optimization — We prioritize ROAS, margin, and lifetime value — not just ad spend volume.

4. Fractional Growth Leadership — Strategic guidance without the overhead of a full-time retail media director.