Growth Marketing for Media & MarTech Companies

The media and marketing technology industries are evolving faster than ever — driven by AI, automation, and the shift to always-on, data-driven experiences.

At Growth Marketing Consultancy, we help media platforms, publishers, and MarTech companies modernize their digital systems, unify analytics, and scale audience and revenue growth.

We blend strategic clarity with operational precision — helping teams replace legacy systems and disjointed campaigns with integrated growth engines that deliver measurable ROI.

Our Approach

• Systemic growth design: We connect SEO, CRO, paid, and lifecycle marketing into one unified framework that drives inbound traffic, lead quality, and recurring revenue.

• Analytics modernization: We rebuild analytics, attribution, and reporting to give leadership visibility into every conversion and campaign.

• Content & audience alignment: We optimize content ecosystems to align with search behavior, intent patterns, and brand authority in an AI-driven world.

• Operational enablement: We help teams streamline execution, improve speed-to-market, and use data to drive decision-making across marketing, product, and sales.

Services for Media & MarTech Organizations

• SEO and AI-optimized content strategy

• Website and analytics audits (GA4, BigQuery, Looker)

• Conversion rate optimization (CRO) for lead and demo funnels

• Paid media and audience acquisition campaigns

• Lifecycle marketing and retention systems

• Attribution modeling and data integration

• Full-funnel growth system design

• AI-driven personalization and automation strategy

• Fractional Head of Growth or CMO leadership

• Go-to-market planning and cross-channel execution oversight

What We Ask of Our Partners

• Data access: To modernize performance, we need full visibility into traffic, CRM, and conversion data.

• Cross-team collaboration: Growth acceleration requires tight alignment between marketing, content, sales, and product.

• Openness to modernization: Many media and MarTech companies are sitting on legacy tools and structures — we’ll help you evolve them, fast.

• Commitment to measurement: Our frameworks track impact on pipeline, subscriptions, or ARR — not just engagement metrics.

Results from Media & MarTech Clients

• +77% above-target organic MQL growth in one quarter through SEO and content restructuring.

• +87% improvement in demo conversion rates from multi-step CRO testing.

• +27% YoY efficiency gains in paid media from unified analytics and value-based bidding.

• +68% lead volume growth after integrating SEO, paid, and lifecycle into one cross-channel system.

Our systems have helped media and MarTech clients modernize SEO and analytics, align go-to-market operations, and translate traffic into measurable pipeline.

Why Media & MarTech Companies Choose GMC

1. Deep Industry Experience — We’ve led growth and marketing transformation for global media and MarTech platforms.

2. System-Level Integration — We connect paid, organic, and product-led growth under one unified framework.

3. Modern SEO & AEO Expertise — Future-proof visibility in an AI-driven search landscape.

4. Analytical Rigor — Transparent reporting, attribution, and KPI frameworks that tie marketing directly to business performance.