Lifecycle Marketing Consulting

our marketing shouldn't stop at acquisition — that’s just the beginning. Lifecycle marketing is the engine that nurtures prospects, activates users, and maximizes customer lifetime value through every stage of the buyer journey.

We help growth-focused teams design and execute full-funnel lifecycle strategies that convert more leads, retain more customers, and turn your brand into a revenue-generating machine.

Our Approach

  • We map your customer journey from first touch to long-term loyalty.

  • We identify gaps and friction points in your nurture flows, onboarding, retention, and reactivation efforts.

  • We build automation systems and messaging frameworks that move people from interest to action — and keep them engaged long after the first purchase.

  • We track what matters: conversion rate, time-to-value, engagement lift, churn reduction, and LTV growth.

Services Include

  • Full Lifecycle Strategy Development

  • Email & SMS Journey Mapping

  • Lead Nurture Campaigns

  • Onboarding and Activation Sequences

  • Win-Back and Reactivation Flows

  • Customer Retention Programs

  • Churn Prevention Messaging

  • CRM + Marketing Automation Setup (Klaviyo, HubSpot, Salesforce, etc.)

  • Segmentation Strategy and Personalization Frameworks

  • Lifecycle Analytics and Reporting

What We Ask of Our Partners

  • Share your customer journey insights and current email/sales workflows.

  • Provide access to your CRM and marketing automation platforms.

  • Be open to testing and iterating flows — lifecycle marketing is about optimization, not perfection.

  • Collaborate with us on persona messaging and timing — context drives conversion.


Stop Leaving Revenue on the Table

Let’s build email and retention programs that nurture, convert, and win customers back — automatically.

Lifecylce Resources
Adam McLane
Why Lifecycle Marketing is the Hidden Driver of Scalable Growth
Adam McLane

Acquisition gets the headlines, but lifecycle marketing often delivers the ROI. In this post, we explore why retention, reactivation, and post-purchase engagement programs are the true growth drivers for high-performing brands — and how to build systems that scale revenue without constantly increasing acquisition spend.

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Adam McLane
Adam McLane
Customer Retention Playbook: Keeping Buyers Engaged After the First Purchase
Adam McLane

Acquisition gets the attention — but retention drives the real growth. In this post, we share a practical customer retention playbook to help you keep buyers engaged after the first purchase, reduce churn, and increase lifetime value through smart lifecycle marketing systems.

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Adam McLane
Adam McLane
What a Great Lead Nurture Flow Actually Looks Like
Adam McLane

Most lead nurture flows are either too generic or too aggressive — and both lead to drop-off. In this post, we break down what a great lead nurture flow actually looks like, with real-world examples and strategies for segmentation, timing, and message sequencing that turn leads into customers.

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Adam McLane