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Lifecycle marketing emerges as a strategic approach to not only retain customers but also to enhance their lifetime value. This methodology focuses on engaging customers at every stage of their journey with your product, from initial awareness through to loyalty and advocacy. Understanding and influencing customer behavior and engagement throughout their lifecycle can significantly impact a SaaS company's growth and sustainability.
SMS marketing has emerged as a powerful tool for SaaS businesses aiming to boost user acquisition and retention. Given its high open and response rates compared to email, SMS can be a game-changer in a company's marketing strategy. In this post, we'll explore effective SMS tactics tailored for SaaS acquisition, covering initial engagement, nurturing, conversion, and retention strategies.
In this deep dive, we'll explore the importance of customer reviews and how to leverage them on an eCommerce site, including different vendors available for using reviews.
When creating a survey to better understand your customers' opinions and preferences, it's important to test your survey questions with a small subset of your customers before sending out the survey to your entire customer base.
SaaS companies need to stay ahead of the game when it comes to marketing and communication strategies. One of the most effective tools for engaging with customers and driving business growth is SMS marketing.
When it comes to marketing your business, understanding your target audience is essential. One of the most effective ways to do this is by building a customer avatar, also known as a buyer persona.
Learn how to optimize your product pages for conversion rate.
The definition of lifecycle marketing is the bespoke messaging based on funnel stage. Marketing touch points at each funnel stage guide a user through their journey. You need a lifecycle strategy if you are going to build a viable business
Cart abandonment rate is the metric that signals effectiveness of their checkout. A customer signals a high degree of intent that they want to buy your product if they are at checkout. If you are a ecommerce brand and you have a high cart abandonment rate, there are tactics to use to improve it. In this article we will cover the trade and true essentials of how to optimize cart abandonment.
An add to cart is an action taken on an ecommerce website where someone is placing an item on a temporary list. Think of the last time you purchased from an ecommerce website. You likely took a few steps between seeing an item you liked and actually purchasing it. The add to cart event was the first action you likely took after deciding to make a purchase.
If you are a founder, cmo, growth marketer and you are having trouble finding diminishing returns through your core marketing channels (usually SEO, SEM, paid social, email), it may be time to consider conversion rate optimization.
In the digital age, where the competition for online visibility is fierce, developing a keyword strategy that aligns with your audience's intent at different stages of their journey is crucial for SaaS businesses. An intent funnel-based approach ensures that you target potential customers with the right message at the right time, guiding them smoothly from awareness to conversion. This blog post will walk you through the steps to create an effective keyword strategy based on an intent funnel for your SaaS business.