Lifecycle Marketing Consulting
Lifecycle marketing is a hugely important part of any digital marketing stack. It is one of the best ways to retain clients while improving customer acquisition. There are many points of value across the customer journey to optimize against. While you can get started with several email services platforms for free, it is hard to find the results you are looking for without a clear and nimble strategy.
Our approach
With every client, we start with a conversation covering the state of your holistic marketing stack, current retention rate metrics, and content strategy.
A full audit of your current lifecycle marketing approach.
Work with you to determine which types of user segments make the most sense for your business to target with email, SMS, push notifications.
Based on the above, determine which platform, segmentation strategy, and creative approach makes the most sense for your business.
Services Include
Email and SMS capture
Email and SMS automation
Loyalty and referral
Subject line and template testing strategy
ESP recommendation
Retention optimization
What we ask of our partners
Identify your competitive set to inform our research.
Having realistic expectations about results, developing an email program takes time and depends on the current state.
Set clear goals for the channel.
Want to start growing your business today?
We will start with a conversation to determine your best pathway forward for growth.
In the digital age, where the competition for online visibility is fierce, developing a keyword strategy that aligns with your audience's intent at different stages of their journey is crucial for SaaS businesses. An intent funnel-based approach ensures that you target potential customers with the right message at the right time, guiding them smoothly from awareness to conversion. This blog post will walk you through the steps to create an effective keyword strategy based on an intent funnel for your SaaS business.