About Growth Marketing Consultancy

Who We Are

Growth Marketing Consultancy (GMC) helps PE-backed and founder-led companies build scalable, data-driven marketing systems.
We blend the rigor of enterprise strategy with the agility of modern growth execution—bridging the gap between insight, implementation, and measurable performance.

Our approach is rooted in clarity: every campaign, channel, and tool must connect to real business outcomes.
We don’t do busy work. We build growth engines that compound over time.

Who Leads GMC

Adam McLane, founder of Growth Marketing Consultancy, has spent over 15 years leading marketing strategy for high-growth brands—from global enterprises to fast-moving startups.

Adam’s expertise spans SEO, paid media, conversion optimization, lifecycle automation, and analytics—but what makes him different is how he connects them all into one cohesive system.

He’s worked with organizations across SaaS, consumer, and B2B sectors, helping them modernize marketing operations, increase efficiency, and accelerate revenue growth. His work has driven measurable outcomes, including:

• +100% YoY organic traffic growth for enterprise SaaS programs

• +68% pipeline growth through integrated demand generation

• +87% improvement in conversion rates via structured CRO

• +900% lift in lifecycle campaign monetization through automation and segmentation

Adam’s clients include some of the most recognizable brands in technology, media, and consumer products.

How It Started

Adam grew up around marketing.
His mom worked in the industry, and he spent his early years coloring in media plan documents while she reviewed ad buys at the kitchen table. Those early memories shaped his curiosity about how strategy, psychology, and creativity intersect to drive results.

That fascination became a career—one that’s spanned agencies, startups, and global brands before evolving into Growth Marketing Consultancy, a firm built around a single goal:
helping businesses connect strategy to execution with precision and speed.

What We Do

We partner with leadership teams to design and operate scalable growth systems that unify channels, technology, and teams around measurable business outcomes.

Our Core Capabilities Include:

• Fractional Marketing Leadership (CMO / Head of Growth)

• Growth Systems Design & Integration

• SEO and AI-Optimized Content Strategy

• Conversion Rate Optimization (CRO)

• Demand Generation (Paid Search, Paid Social)

• Lifecycle Marketing & Retention

• Analytics, Attribution & Reporting

• AI & Workflow Automation

Every engagement starts with a full diagnostic of your growth ecosystem—identifying where your systems are fragmented, where opportunities are untapped, and how to connect your funnel end-to-end.

Who We Work With

• Private Equity Portfolio Companies modernizing their marketing systems post-acquisition.

• Mid-market businesses wanting to build upon their foundation.

• Founder-Led Businesses ready to scale their growth sustainably.

• SaaS & Technology Brands seeking to unify inbound, lifecycle, and analytics under one growth framework.

• Consumer & DTC Companies optimizing paid efficiency and retention.

• Agencies & Media Companies improving their SEO, CRO, and analytics infrastructure.

Whether we act as your Fractional Head of Growth or help your internal team execute smarter, the goal is the same:
to build a growth system that scales efficiently—and keeps improving long after the engagement ends.

Our Philosophy

Marketing should be measurable. Strategy should be practical. Growth should be repeatable.

That’s why every project we take on—big or small—follows a simple principle:
clarity drives performance.

By combining analytics, creative insight, and operational discipline, Growth Marketing Consultancy gives brands the structure, focus, and confidence to scale.