Top 5 Landing Page Mistakes (and How to Fix Them)
Landing pages are often the make-or-break point of your entire marketing funnel.
You can have the best ads, the right audience, and great offers — but if your landing page doesn’t convert, you’re leaking revenue at the most critical step.
And here’s the kicker: most landing pages fail not because they’re broken, but because they’re just a little off.
In this post, we’ll break down the 5 most common landing page mistakes we see (after auditing hundreds of pages) — and give you straightforward fixes that can immediately boost conversions.
🚩 Mistake #1: Weak or Vague Headlines
Your headline is the first — and often only — thing people will read.
If it’s too generic, confusing, or product-centric, you lose them before they scroll.
Fix It:
Write headlines that are:
Clear: Instantly communicate the value or outcome
Benefit-focused: What’s in it for the user?
Specific: Avoid vague fluff like “We help businesses grow.” Say how.
Example: ❌ “All-in-One Platform for Your Team”
✅ “Automate Your Marketing Workflows and Save 10+ Hours a Week”
🚩 Mistake #2: Buried or Weak CTAs
If your call-to-action is hard to find, non-compelling, or repeated inconsistently, visitors won’t take action.
Fix It:
Make your CTA clear, visible, and repeated throughout the page.
Use action-driven language: “Start My Free Trial,” “Book a Demo,” “Get Your Growth Audit.”
Stick to one primary goal per page — don’t confuse users with multiple offers.
Bonus Tip: Test CTA button copy variations. Even small tweaks can lift conversion rates.
🚩 Mistake #3: Too Much Text, Not Enough Visual Hierarchy
A wall of text = bounce city. Even great copy gets ignored if it’s not scannable.
Fix It:
Use short paragraphs, bullet points, and bold subheadings.
Break up content with visual elements: icons, product shots, screenshots, testimonial cards.
Create clear content hierarchy — users should get the gist of your offer just by skimming.
Remember: people don’t read landing pages — they scan them.
🚩 Mistake #4: No Social Proof or Trust Elements
You’re asking someone to take action — but you’re not showing why they should trust you.
Fix It:
Add testimonials, case study quotes, logos of clients, or stats about results.
Include trust badges (security seals, money-back guarantees, certifications).
Show real faces — they humanize your brand and build credibility.
Example: “Trusted by 2,500+ growth teams at companies like [Client Logos]” goes a long way in reducing conversion friction.
🚩 Mistake #5: Forms That Create Friction
If your form is too long, asks for unnecessary info, or isn’t mobile-friendly, you’re losing conversions at the finish line.
Fix It:
Keep forms as short as possible — ask for only what’s absolutely necessary.
Group related fields, and show progress if it's a multi-step form.
Use smart defaults and autofill features where possible.
Test form placement: above the fold vs mid-page vs sticky footer CTA.
Pro Tip: Consider running an A/B test with single-field email capture first, followed by a progressive form later in the flow.
📈 Final Thoughts: Small Fixes, Big Impact
Landing pages don’t need to be flashy — they need to communicate value clearly, reduce friction, and guide users to act.
Start by auditing your most visited pages for these five mistakes, and you’ll likely uncover quick wins that can deliver serious conversion lift.
👉 Need a fresh set of eyes on your landing pages? Let’s talk — we’ll help you identify high-impact CRO opportunities that turn clicks into customers.