Cart abandonment rate is the metric that signals effectiveness of their checkout. A customer signals a high degree of intent that they want to buy your product if they are at checkout. If you are a ecommerce brand and you have a high cart abandonment rate, there are tactics to use to improve it. In this article we will cover the trade and true essentials of how to optimize cart abandonment.

An add to cart is an action taken on an ecommerce website where someone is placing an item on a temporary list. Think of the last time you purchased from an ecommerce website. You likely took a few steps between seeing an item you liked and actually purchasing it. The add to cart event was the first action you likely took after deciding to make a purchase.

If you are a founder, cmo, growth marketer and you are having trouble finding diminishing returns through your core marketing channels (usually SEO, SEM, paid social, email), it may be time to consider conversion rate optimization.