How to Build an Intent-Based SEO Keyword Strategy for SAAS
lifecycle-marketing, SEO, SAAS Adam McLane lifecycle-marketing, SEO, SAAS Adam McLane

How to Build an Intent-Based SEO Keyword Strategy for SAAS

In the digital age, where the competition for online visibility is fierce, developing a keyword strategy that aligns with your audience's intent at different stages of their journey is crucial for SaaS businesses. An intent funnel-based approach ensures that you target potential customers with the right message at the right time, guiding them smoothly from awareness to conversion. This blog post will walk you through the steps to create an effective keyword strategy based on an intent funnel for your SaaS business.

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Why You Should Invest in SEO
SEO, growth-marketing Adam McLane SEO, growth-marketing Adam McLane

Why You Should Invest in SEO

Search engine optimization is one of the best marketing methods for startups. It's not only necessary for your business but one of the best ways to take your company to the next level. If you have not allocated money for SEO in your annual marketing budget, you are losing a lot. Your competition will take advantage of the situation and increase their online presence, sales, conversions, and profits while your business lags behind. That's why you need to invest in SEO without delay. Here is why your small business needs to invest in SEO.

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