How Private Equity-Backed Companies Can Use Paid Social to Accelerate Growth
Private equity-backed companies need marketing strategies that move fast and drive measurable results. Paid social offers a powerful lever to accelerate growth, generate qualified pipeline, and support GTM execution without bloated headcount. In this post, we explore how PE-backed businesses can use platforms like Meta, LinkedIn, and TikTok to scale efficiently and drive enterprise value.
LinkedIn Ads That Actually Convert: Lessons from 50+ B2B Campaigns
LinkedIn is one of the most powerful platforms for B2B growth — but it’s also one of the easiest places to waste ad spend. In this post, we share lessons from 50+ LinkedIn ad campaigns, breaking down what really works when it comes to targeting, creative, and offers that drive qualified leads and real pipeline — not just clicks.
How to Build a Full-Funnel Paid Social Strategy for B2B SaaS
Building a high-performing paid social strategy for B2B SaaS means more than running a few ads — it requires a full-funnel approach that aligns content, targeting, and messaging with every stage of the buyer journey. In this guide, we’ll show you how to structure paid social campaigns that drive awareness, nurture leads, and convert high-value prospects into pipeline.
The ‘Peel & Stick’ Method: How to Scale Winners Without Wasting Budget
The “Peel & Stick” method is a simple but powerful way to scale high-performing paid search keywords without wasting budget. In this post, you’ll learn how to isolate top-performing terms, move them into dedicated ad groups or campaigns, and optimize them with custom bids and messaging — so you can drive more conversions with less waste.
The 5 Paid Search Metrics That Actually Matter
Not all paid search metrics are created equal. While clicks and impressions might look good on a dashboard, they don’t always drive business results. In this post, we break down the five KPIs that truly impact paid search performance — from ROAS to cost per qualified lead — and highlight the vanity metrics you can safely ignore.
Search vs Performance Max: Which Should You Start With in 2025?
Wondering whether to start with Performance Max or traditional Paid Search campaigns? In this post, we break down the key differences between the two — from targeting control to funnel fit — and help you choose the right strategy based on your goals, audience, and growth stage. Learn when to scale with automation and when to stay focused on high-intent search, plus how the best-performing brands are using both together to maximize ROI.