Building a Customer Avatar: How to Understand and Connect with Your Ideal Customers
When it comes to marketing your business, understanding your target audience is essential. One of the most effective ways to do this is by building a customer avatar, also known as a buyer persona.
The Ultimate Guide to Lifecycle Marketing
The definition of lifecycle marketing is the bespoke messaging based on funnel stage. Marketing touch points at each funnel stage guide a user through their journey. You need a lifecycle strategy if you are going to build a viable business
The Best Ways to Optimize Cart Abandonment Rate
Cart abandonment rate is the metric that signals effectiveness of their checkout. A customer signals a high degree of intent that they want to buy your product if they are at checkout. If you are a ecommerce brand and you have a high cart abandonment rate, there are tactics to use to improve it. In this article we will cover the trade and true essentials of how to optimize cart abandonment.
Add to Cart - What is it? How do I optimize for it?
An add to cart is an action taken on an ecommerce website where someone is placing an item on a temporary list. Think of the last time you purchased from an ecommerce website. You likely took a few steps between seeing an item you liked and actually purchasing it. The add to cart event was the first action you likely took after deciding to make a purchase.
Do you need a conversion rate optimization consultant?
If you are a founder, cmo, growth marketer and you are having trouble finding diminishing returns through your core marketing channels (usually SEO, SEM, paid social, email), it may be time to consider conversion rate optimization.
What is Growth Marketing?
Growth marketing is the incorporation, improvement, and iteration of strategies to get and maintain paying customers. It's a methodical organization of information based on testable interpretations of how the world actually works.