What is an Email Blast? Tactics to Improve Your Next Email Campaign

Tailor your next email blast to the right audience.

Email blast is one of the most effective and popular ways to promote products and services online. It is an email that’s sent to a large list of subscribers and its greatest advantage is its reach and speed. Here are 7 rules for email blasts to ensure that customers actually open your emails and engage with your business:

1. Invest in the Right Program

You can use Yahoo, Gmail, or Hotmail accounts, but if you want something fool-proof and professional, and avoid being called a spammer, it can be a good idea to invest in the right program provided by a reputable email marketing company.

2. Target the Right People

The target audience is another key aspect you should consider. Ensure that you hit inboxes where the chances or interaction, response, or purchase are high. A good rule of thumb is to use a high-quality email list you have built over time and execute a targeted campaign where recipients actually want to receive emails from you.

3. Be Consistent

Put your email creation dates on your calendar and stick to the schedule whether you plan to be sending emails quarterly, monthly, weekly, or more often. If you do that, you will build momentum for both you and your contacts and they will start to anticipate the arrival of your emails in their inboxes within a particular timeframe.

4. Include the Call to Action Above the Fold

If your email blast includes a call to action such as requesting users to call you, fill out a form on your website, or take advantage of an offer, ensure that you include that high up in the email. Ideally, the call to action should appear immediately when users open your email. If users have to scroll before finding it, then it is in the wrong location.

5. Keep It Short and Sweet

Think about your own email inbox. Are you more likely to open and read lengthy emails or do you either ignore, delete, or save them only to never read them again? If you have much to say, use a small snippet to introduce your text, and then link to a page of your blog or website where they can read the rest.

6. Display Contact Information Prominently

Displaying contact information prominently is something that’s often overlooked. Your newsletter will at times spark a reminder to your contacts to reach out to you. You should not make them search for your contact information. Make it obvious and clear in all your emails by including a professional email signature.

7. Track It

If you would like your contacts to reach out to you, it is important to set up tracked links, a link to a tracked contact form on your site or a tracked phone line. Take the guesswork out of wondering whether your email was responsible for generating your leads. Know whether you are getting results by setting up and analytics.

Final Thoughts

Email blast is one of the most popular ways to promote your business online, but you need to do it right for the best results. Follow the 7 rules listed here and you will be on the way to seeing real success with your email marketing.