Choosing the wrong email platform can be costly, make these considerations

Email marketing is one of the most effective ways for you to sell your products and services, share your message, and build a strong relationship with customers. For this, you need to find the right email service provider to help you effectively manage your email marketing activities. When choosing your email marketing services provider, here are 7 things to keep in mind:

Deliverability Rate

The deliverability rate is a measure of how successful emails are at reaching your subscribers’ inboxes. It is important to find a provider with a high deliverability rate to give your emails the best chance of landing into your subscribers’ inboxes. You can tell that you have found the right one of your see teams or individuals dedicated to fighting spam.

Automation

Just about all email service providers out there allow for the automation of email campaigns, but each one does it differently. Take a look at how various tools automate your campaigns and figure out whether or not they can meet your needs.

Integration

Manually updating lists and sending emails tends to be time-consuming, which is why you need to choose an email marketing service that seamlessly integrates with your Customer Relationship Management (CRM) system. If you find such a system, you will have a hassle-free solution for managing customer data and valuable content as well as providing you with an overview of the key metrics to find out which campaigns are performing the best.

Response Handling

Email response handling is of critical importance whether your business is small or large. If you are a smaller business that sends out email to about 1,000 people monthly, you require less sophistication regarding response handling and automation. However, if you are handling mass amounts of emails every month, it is advisable to choose an email marketing service that allows you to send automated responses.

Viewing and Reading Options

Today, people are increasingly checking their emails on their smartphones every day with fewer people opening their emails from desktop devices. It means that you need to invest in an email marketing service with mobile-optimized templates. If someone opens your email on their mobile device and it fails to display correctly, they will bounce immediately and your efforts will have gone to waste.

Industry

It is important to note that some services are geared towards serving particular industries exclusively. For instance, ConvertKit was built specifically with publishers in mind. If that does not describe you or your business, you need to find a different service that addresses your industry requirements better.

Pricing

Email marketing should not break the bank. The best email service providers should be affordable and always bring in more revenue than they cost you. Be wary of companies that claim they will never charge you. If it sounds too good to be true, it probably is. A better idea would be to find a provider with multiple plan options so that you only pay for the features you truly need.

Final Thoughts

Email is one of the most effective marketing channels, which is why you need to invest in the right tools and services. It is important to find an email marketing services provider that reliably helps you drive business. Follow the 7 tips discussed here to find the best email service provider for your needs.