Paid Search, Paid Social Adam McLane Paid Search, Paid Social Adam McLane

How Private Equity-Backed Companies Can Use Paid Social to Accelerate Growth

Private equity-backed companies need marketing strategies that move fast and drive measurable results. Paid social offers a powerful lever to accelerate growth, generate qualified pipeline, and support GTM execution without bloated headcount. In this post, we explore how PE-backed businesses can use platforms like Meta, LinkedIn, and TikTok to scale efficiently and drive enterprise value.

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Paid Search, Paid Social Adam McLane Paid Search, Paid Social Adam McLane

LinkedIn Ads That Actually Convert: Lessons from 50+ B2B Campaigns

LinkedIn is one of the most powerful platforms for B2B growth — but it’s also one of the easiest places to waste ad spend. In this post, we share lessons from 50+ LinkedIn ad campaigns, breaking down what really works when it comes to targeting, creative, and offers that drive qualified leads and real pipeline — not just clicks.

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Paid Search, Paid Social Adam McLane Paid Search, Paid Social Adam McLane

How to Build a Full-Funnel Paid Social Strategy for B2B SaaS

Building a high-performing paid social strategy for B2B SaaS means more than running a few ads — it requires a full-funnel approach that aligns content, targeting, and messaging with every stage of the buyer journey. In this guide, we’ll show you how to structure paid social campaigns that drive awareness, nurture leads, and convert high-value prospects into pipeline.

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