Email Marketing Best Practices Explored

Email marketing forms an important part of a digital campaign. It is also one of the best ways to retain clients while reaching out to new ones. In fact, there are many benefits associated with sending out the right emails at the right time. The email marketing best practices mentioned in this article are definitely not the only options. But they build a solid foundation for getting results.

Monitor Performance Starting With The Subject Line

The first priority for sending out emails is to get them opened by those who receive them. If they don't get opened, they won't serve much of a purpose. But through split testing, many elements of email marketing can become clearer. For example, do emails with images create more excitement and reactions? Or is unique content better for the relevant business model?

But seeing as getting the emails opened before achieving anything else, the subject line makes for a good place to start the split testing. From there, the rest of the email can be assessed, tested and tweaked appropriately.

Engage The Reader By Telling A Story

A popular and modern marketing tactic involves telling a story. Ultimately, the content of the email should connect with the reader in some way. More importantly, it should be interesting enough to read right until the end. And if the email is really good, there is no telling who will forward it to a new and fresh audience.

The point is that hard and aggressive pitches simply don't cut it anymore. And they don't hold attention or spur a reaction. Whereas a subtle approach with a personal tone can help readers to relate and stay engaged.

Try Indirect Sales Approaches

In addition to using story-telling to engage readers, it is recommended to be discreet with CTAs, especially where they are placed. Of course, email marketing does involve telling subscribers about offers they could be interested in, but this should not be the primary purpose of the email.

Adding a soft CTA at the end that leads to an informative sales funnel will get more attention than linking straight to the sales page. As mentioned earlier, aggressive pitches tend to bring about negative consequences.

Send Emails People Want To Open

Email marketing best practices are usually based on creating emails people are excited to open. Maybe there is a free e-book or a link to an interesting video, but it is important to establish a positive reputation with subscribers. And the best way to achieve this is by providing informative and useful emails.

Utilize Email Marketing Wisely

Sending out emails every day can be considered too much. Instead, give sufficient time between email blasts and try to test which intervals work better. In some cases, one or two emails a week can work wonders.

For business and website owners wanting to make the most of their mailing lists, consider the above-mentioned practices and learn more wherever possible. Because the right email marketing campaign can help the business to grow significantly, but it has to be approached with skill.